
In the world of luxury real estate, few developers are speaking as openly about restraint, sustainability, and community as Will Bennett. As CEO and co-founder of Three Rules Capital, Bennett is helping redefine what large-scale luxury development can look like – less focused on excess, and more on long-term value, environmental stewardship, and cultural connection. Together with partners Roberto Ruiz Vargas and Harish Venkatesh, Bennett leads the firm behind Esencia, a $2 billion low-density coastal community rising across more than 2,000 acres in Cabo Rojo, Puerto Rico






