Italian Hospitality

In the serene heart of Forte dei Marmi’s pinewood, where the hush of the trees meets the refined echoes of Italian history, the Augustus Hotel & Resort unveils a new chapter in its legacy of elegance and excellence with the rebirth of Villa Radici. This refined five-star residence, inaugurated in July 2025 after a meticulous restoration, is not merely a new addition to the Augustus family but a powerful affirmation of its vocation

The bright blue of the Ionian Sea stretches endlessly below, while terraced hills burst into flame with magenta bougainvillea. Behind it all, Mount Etna rises, taller and more imposing than I had imagined. Around the piazzas, laughter bubbles up, a singer’s voice rises above the chatter, and the flicker of matchsticks lights the evening air. Above all, the locals’ deep love for their hometown. It takes time here for a visitor to move beyond spectator – to become part of this living

Italy has long been a crown jewel in global tourism, but over the past few years, its hospitality market has taken on a new strategic significance for foreign investors. In 2024 alone, hotel investments in Italy surged to €2.1 billion – a 30% increase 

The Italian hospitality sector is undergoing a profound transformation, driven by the entry of new players who challenge traditional models with innovative and personalised offerings. This evolution was the focus of the event Hospitality Talks: Strategic Assets for Modern Hospitality and New Players in Italian Tourism