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INTERIOR & DÉCOR, but with a twist

Why care is the ideal that forges the quality of Borzalino design products – and that everyone should keep in mind? In conversation with Matteo Pieri

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At Borzalino, everything tends towards the word “care”. It is a virtuous tension that translates into profound human relationships established with clients, suppliers, collaborators, and workers, ultimately reflected in the products themselves. Therefore, it is a path that begins with a constellation of values – care is perhaps the first and most significant, but there are many others, such as “true sustainability”, “territoriality” and “craftsmanship” – and ends with high-quality products and projects. This story began in 1976 in Pistoia, in the heart of the Tuscan leather district, where the founder Galeazzo Fedi planted the seeds of respect, valorisation of human work, professionalism, and craftsmanship, and made them blossom into a company that continues today, led by the second and third-generation heirs. Among them, Matteo Pieri, a “virtuoso of wonder” and an experienced designer, capable of transforming technical drawings on two-dimensional sheets into three-dimensional beauties of design. With him, we explored Borzalino’s entrepreneurial philosophy, its history, which began in the seventies with the production of upholstered furniture and continued with subsequent evolutions, always attentive to the demands of the time. Through products and projects, we have deepened the methods, processes, and visual imagery, consistent with itself but also able to adapt like a flexible body to luxury hotels built in historic palaces and villas infused with sea breeze.

Regina chair, Borzalino <br />Image copyright: @Borzalino
Regina chair, Borzalino
Image copyright: @Borzalino
Villa Spain, Costa Brava, Spain, Borzalino <br />Image copyright: @Borzalino
Villa Spain, Costa Brava, Spain, Borzalino
Image copyright: @Borzalino

The entrepreneurial philosophy of Borzalino is based on the concepts of "true sustainability" and "care". What does "true sustainability" mean? And what does "care" mean?

According to our vision, true sustainability is synonymous with durability. Beyond all the necessary efforts to reduce CO2 emissions, durability prevents the oversaturation of the market with products upon products, necessary to replace what does not last. Therefore, even if less impactful materials are used – with the required premise that zero impact does not currently exist – it is crucial to ensure they do not end up adding in a short time to the mountains of waste that the industry already produces. To avoid this scenario, we start with in-depth material research, focusing on total quality, involving  structures, paddings, and upholstery. This research is carried out in the Tuscan territory, in compliance with our zero-mile philosophy. Indeed, over ninety percent of our raw materials are produced in our region. Moving from the territorial to the “macro”, with the same approach we have established a collaboration with the Florence-based reality Treedom for reforestation projects in the world. In this case, the aim is to offset CO2 emissions through virtuous initiatives. 

Care is one of the ideals that is dearer to us, a legacy of my grandfather’s teachings. Care is a broad concept, not only concerning the products but also the quality of time of those who work with us and the type of services offered. Care means taking care of customers and suppliers, with whom we establish deep bonds, as there are entire families that have worked with us for generations, sharing our ideals and supporting us in maintaining a healthy work environment. All of this naturally translates into the final product, which absorbs it as a reflection: it is a movement that comes from people and intersects with every one of our projects.

Borzalino's story is linked to that of materials. What are your choices in terms of materials? What are the industry's trends in this regard? Which of these do you embrace and which do you not?

The discourse on materials is also related to the territory. It all started in 1976, with my grandfather. At that time, leather was the only material employed, and for over fifteen years it continued that way, aided by the fact that we live in one of the most renowned tanning districts in Italy. Here, vegetable-tanned leather is also produced, which we mainly use as they are devoid of chemicals and therefore have a low environmental impact. Even today, this type of leather, made with vegetable tannins, wood powder, mimosa, or chestnut, represents one of the most sustainable material solutions adopted by us. They should not be confused with the better-known “eco-leathers”, which are far from being eco-sustainable: their structure is a conglomerate of polyurethanes, glues, and rubbers covered by an almost non-existent layer of leather. 

Following the same philosophy, we then expanded to other materials, always genuine and derived from nature. These include brass, which is a metal alloy created by nature itself. Similarly, we do not have ceramics in our catalogue, precisely because of our corporate thinking of not to adopt imitative materials of other more valuable, solely to contain prices. Instead, we choose marble, characterized by greater durability also thanks to modern protection techniques, and, in recent years, we have introduced collections of fabrics, wool, velvet, and recycled yarns. Some of these come from the reuse of fishing nets or recovered plastic bottles, and they work great.

Villa Spain, Costa Brava, Spain, Borzalino <br />Image copyright: @Borzalino
Villa Spain, Costa Brava, Spain, Borzalino
Image copyright: @Borzalino

Speaking of products, one of the most recent is the Regina chair. What are its characteristics? 

Regina chair stems from an armchair of the same name presented in 2021. The translation from armchair to chair occurred because that product line was so appreciated that we wanted to extend its characteristic lightness from the living area to the dining area. This is how the armless version was born. It is one of the products with the least padding in our collection, which is why we were able to indulge in details and materials. Its design is a synthesis of Scandinavian lines from the Seventies and a solid wood structure worked with that artisanal technique that defines part of our Italian heritage. There is no straight part of its structure that has not been worked, rounded, or curved. The result is an extraordinary lightness, to be combined in a contrasting formula with our more voluminous upholstered pieces. Furthermore, vegetable-tanned leather with non-chemical treatment makes it water-repellent, and thus suitable for outdoor use as well.

What can you tell us about the new office chair collection? Also in this case it was a transformation – from living chairs to office chairs – ...

Bob and Neil were conceived as dining chairs, and in the dining area they did indeed receive excellent response. The transformation into office chairs arose from observing an increasing tendency towards more welcoming offices, with that touch of familial warmth that only an upholstered chair can provide. Naturally, in corporate office interiors, there is always a demand for ergonomic seatings as well, which is why we created the chairs in both four and five-legged versions, always swivel and height adjustable. The contamination between products originally intended for different spaces has become conventional only in recent years. Before, we stopped at the sofa and armchair, and only rarely did we get to the chair. The pandemic and the emergence of new remote working modalities have given a strong impulse to the hybridization of environments, from which derives a search for that slightly cocooned comfort of working in a comfortable, familiar environment. And with the Bob and Neil chairs, we have met this need.

Moodboard, Borzalino <br />Image copyright: @Borzalino
Moodboard, Borzalino
Image copyright: @Borzalino
Regina chair, Borzalino <br />Image copyright: @Borzalino
Regina chair, Borzalino
Image copyright: @Borzalino

The Boutique Hotel "Palazzo 42" is a renovation project of a historic building of the early twentieth century. How did the selection of the pieces take place? What binds them?

The imagery that holds together the different furnishing elements inside Palazzo 42 is that of soft, ancient forms, so to speak. There is nothing extremely square or hyper-contemporary, neither in the lines nor in the materials, which are mostly velvets and leathers. It is a gem of architecture dating back to the early twentieth century in the historic centre of Pistoia, later destined to become a hotel structure. When in 2020 we were called upon to furnish it after a profound renovation the main quality that the client asked for was flexibility. In a building of such historical and artistic importance, each environment is a microcosm in itself, and no room is the same as the other. This is why every selected product had to be made to measure and adapted for shapes and dimensions to the place that would house it. This applies to consoles, lamps, and even bed headboards. The general style line is Art Deco, with various references to Classicism, such as geometries, symmetries, motifs of majolica or other sinuous forms inspired by nature.

The Mediterranean concept guides the selection of furnishings for the "Villa Spain" project. What characterizes it in terms of colours, shapes and materials?

Again, this is a project that reflects the versatility of Borzalino's products. If, in recent years, we have mainly aimed at warm atmospheres, this is a project that breathes sea breeze. It is defined by very light tones and natural materials, interpreted in earthy hues for a sense of total calm. The resulting environment is fresh, shaped by the same natural light entering through the openings and amplified in its characteristic brightness by the hues we have chosen. As for the materials, the woods are in natural oak, with brass details, and there are also naturally tanned leathers and various mirrors, all contributing to an almost ethereal space.

Matteo Pieri <br/> Project Development Director
Matteo Pieri
Project Development Director
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