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HOTELS & RESTAURANTS, beyond mainstream
Why is there so much talk of a return to simplicity? High-end hospitality according to R Collection Hotels
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Villa Cipressi, Varenna, Italy, R Collection Hotels
Image copyright: @TizianoFoto
Grand Hotel Victoria, Menaggio, Italy, R Collection Hotels
Image copyright: @Giacomo Albo
R Collection Hotels' structures are a syntheis of innovation and tradition. What defines innovation and what tradition?
The seven structures of the R Collection group are all located in strategic locations, such as Lake Como, Liguria and Milan. These are historic buildings dating back to the late eighteenth century, which, despite the recovery works, have never been modified, but rather filled and integrated with elements of technology and innovation. Starting from basic comfort elements, such as managing the lighting from an Ipad on the bedside table or the possibility of a musical background in the room, up to more complex technological systems, we have infused tradition and historicity with contemporary.
Can you tell us what are the most characterizing elements of R Collection Hotels?
Besides the intermingling of historicity and present, another central element of our vision is the service we offer to the guests. Although there are predefined packages, our will is always to respond with a customized service to every request that is made to us. One more element of strong characterization is the location, always corresponding to places of value of the Italian territory. When we look for new structures in which to settle, the starting point is the destination. Not only the place but also the structure must have a story to tell, a past on which to form the experience of the hotel.
Today there is more and more talk of a return to simplicity. How does this return translates in the hotel sector, both from the point of view of design and experience?
Lately I found myself saying “less is less”. Nowadays, the most popular request is for a simple and clean design. Beyond the basic primary elements, such as a comfortable bed and a large bathroom, no frills are required. People are increasingly looking for minimalism and tradition. This is also reflected in the cuisine, which in our case is genuine and integrated into the territory. Our clientele is mainly American and sees in this typical and not artifact gastronomy our strong suit. Finally, at the level of experience and well-being, our spas are designed to further encourage this feeling of 360° psychophysical well-being.