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INTERIOR & DÉCOR, but with a twist

Design in the name of resistance and durability: Arrogance by QFORT

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Resistance is the hallmark of QFORT, an entrepreneurial reality with a thirty-year history that, born in Romania from the fine joinery manufacturer Casa Noastră, now operates on the privileged stage of the international design scene, as a guarantee of efficient materials, cutting-edge technologies, and state-of-the-art production tools. Thanks to these components, which effectively constitute the soul and essence of the brand, QFORT products are synonymous with high-quality standards, also confirmed by relevant certifications and stringent testing. Nonetheless, if at the center of QFORT’s extensive and eclectic offer we find windows, sliding systems, and doors designed to withstand the test of time, the heart of the brand’s relational network lies in the trust relationships established with people.

Its expertise and skill are indeed demonstrated in tailor-made consultancy activities and in the establishment of solid and long-lasting partnerships, enduring just like their products. To complete the framework of values ​​associated with QFORT, we must also mention sustainability, both declined in the promotion of social welfare and in the safeguard of the environment through careful material selection. Finally, as the last keywords of this portrait of excellence, we find boldness – the QFORT team consists of individuals with an eye always turned to innovation – passion, and high performance, without compromise. These are the elements that also define the latest product line at QFORT: Arrogance, the new generation of windows and sliding systems.

DISCOVER ARROGANCE

The new project encapsulates the best of QFORT’s tradition and innovation. The chosen material for this line is aluminium, a high-quality raw material standing out for its characteristics of strength and durability over time. Totally recyclable, it also allows for products of minimal environmental impact, thus respecting the brand’s sustainability principle. The application of special and innovative production techniques also ensures the thermal and acoustic insulation qualities of the products, so that the transition between the different environments occurs in maximum comfort and harmony. As explained by Mattia Rubanu, the CEO of QFORT Italia, “QFORT's thirty-year history has been distinguished by a passion for quality and continuous research to maintain the brand's reliability standards always at high and competitive levels” – and this quality and research –­ we might add – emerge with renewed evidence in the newly born product line.

Arrogance <br />Image copyright: @QFORT
Arrogance
Image copyright: @QFORT
Arrogance <br />Image copyright: @QFORT
Arrogance
Image copyright: @QFORT

The Arrogance windows feature a minimalist, refined, and elegant design, with up to 85% glazed surface, significant thermal insulation performance, and a guarantee of extra natural brightness indoors. Like every QFORT product, customization is a prerogative, both in shapes and colours, to adapt to every aesthetic and architectural need. While for those who desire a more unique alternative, differing from the traditional French doors, the Arrogance sliding system can be the solution. They are defined by delicate and minimal lines, as well as a substantial comfort due to the technical characteristics of the products. Among these, we can highlight the optimal ventilation level for environments, the ease of manoeuvring the sliding doors, and the extra thermal protection provided by the aluminium profile and protective film. In short, once again, the terms that best define the horizon of meaning of what is signed QFORT are style and comfort.

<br />Image copyright: @QFORT

Image copyright: @QFORT
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Image

The concept of durability, which runs like a common thread throughout the entire story, also takes centre stage in this last piece, where the campaign headline reads: “Every QFORT window is designed to last over time, in perfect balance with the environment. Because your home is our element”. The concept of the five elements – Air, Water, Earth, Fire, and Ether – is a theme central to the campaign, but with a plus, namely a significant addition: Origin. This is how the brand returns to its essence, in synthesis with nature, confident in itself and resistant to any external factors. In this context, Origin represents creation, the non-place where everything is born, everything returns, and everything is yet to happen. Works of design, of technical avant-garde, but also of art, conveyors of a message of respect for the environment: this is what the images of the Arrogance product line tell us.

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