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Complexity, stratification and multitude. The fascinating design narrative of Alison Antrobus

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Keywords:

Interviews , Art , Inspirations , High-end design
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The projects crafted by Antrobus Design Collective are the result of a complex layering of elements. Designer Alison Antrobus, who founded her practice in 2002, moves beyond the basics of Interior Design and dips into the disciplines of visual arts, sculpture, painting and fashion design to inform her Interior Design process, thus creating interiors that are pluralistic, dynamic and memorable. This multi-layered approach to her creative process is why we cannot speak of Antrobus’ specific style, but rather of her ethos and methodology about design. Her innate talent coupled with this approach has earned her an Award-Winning reputation on a Global scale, along with a long roster of A-List Clients. Here are the words of Alison Antrobus on her design narrative and approach.

Image copyright: @Barry Grossman
Image copyright: @Barry Grossman
Image copyright: @Barry Grossman
Image copyright: @Barry Grossman

Your narrative consists of a complex stratification of subjects – painting, sculpture, and fashion, among others. How does this stratificazionn of influences translate into practical terms? 

Every discipline of design engages scale, volume, color, texture, and context in relationship to site and the human body through visual, physical, and emotional connections. From that perspective, all of our projects engage all stratifications of design…always.

Are there any names of masters of painting, sculpture, fashion, and art that you would cite as your models?

I do not want to cite any one specific artist as an influence in our work as each project holds a unique complexity of narrative, influence, and inspiration. As a result, each project could lead to a multitude of artists’ work in any medium for creative references.

What definition would you give of your design approach anf why?

Ephemeral. Fluid. Authentic. Our approach to design is to be completely open to allow the specifics of each project to influence and guide us toward writing unique stories through design.

Image copyright: @Barry Grossman
Image copyright: @Barry Grossman
Image copyright: @Barry Grossman
Image copyright: @Barry Grossman

The target of your studio is high-end. What does high-end mean today? What segments do we find under this definition?

In our opinion, as the world changes, so does the definition of “high-end” in the context of interior design. For example, in our studio’s work, “high-end” is no longer defined only by luxurious materials, but rather, an emphasis on creating spaces for social and intimate gatherings and areas to work comfortably from home as a true mark of luxury. Due to the advancement of the technical world, ironically, the basics of “Human connection” are now the “new” Luxury.

Looking at the the state of the art of the A&D world with a global lens, what trends do we observe? And which of these concern more specifically the US market?

Due to the internet, the differentiation between markets is blurred. Whilst we are more connected globally because of social media platforms, these outlets can create space for a lot more inauthenticity in design. For this reason, in general, trends are born by the “number of likes” and less from the human experience. This is why a platform like Medelhan offers a space for designers to showcase their trends and designs by proxy of their authentic efforts of raw talent and hard work.

Image copyright: @Barry Grossman
Image copyright: @Barry Grossman
Image copyright: @Barry Grossman
Image copyright: @Barry Grossman

Focusing the lens on the Miami market, what traits define and defferentiate it from other major US cities?

Miami is unquestionably one of the best cities to live in right now. Because of its global attraction we have no choice but to offer more diversity in everything. Whilst other major cities also offer diversity, Miami stands alone when it comes to its year-round beautiful climate, and the fact that we simply show a lot more skin here!

What are the values – also not strictly linked to architecture and design – that a project must convey in order to be defined as sucessful? 

The human condition is the heart and soul of our projects. If we do not elicit an emotion (preferably positive), then we have not done our job.

Looking at your studio's portfolio, what are the main design models proposed today? Are there any new models that have emerged in the last period worth focusing on?

Our portfolio may be extremely diverse in styles, but at the core, remains the need for comfort and functionality in an effort to offer livable spaces to be enjoyed and remembered.

Regarding your most recent design experience, what are, according to you, the new frontiers of the A&D?

As architecture and design depend more upon a digital space to propel forward than ever before in history, Artificial Intelligence is quickly becoming a new frontier in design, for better and for worse. We must be very careful how we utilize AI in order to preserve the romance of design, cognitive involvement in the process of developing our designs and authentic connection to the spaces we create.

Alison Antrobus <br/> Founder of Antrobus Design Collective
Alison Antrobus
Founder of Antrobus Design Collective
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