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When nature dictates the forms of design. In conversation with Mama Design

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Matteo Antonelli and Andrea Miscoli, Founders of the multidisciplinary architectural firm Mama Design, draw on the natural world for their projects. They observe flowers, stones and leaves with a privileged magnifying glass and transpose all this into design form. This is how, immersing themselves in the infinite pool of inspiration that Mother Nature offers, their projects are never banal, nor homologated to pre-established standards or clichés. To this is added the form of dialogue, from which arise images and inspirations from other fields, such as literature, art or theater. Everything contributes to creating experiences, eventually expressed in what the duo defines the fourth sense of architecture: light. We talked about this and much more in this interview that leaves no room for clichés.

Image copyright: @Mamadesign
Image copyright: @Mamadesign
Image copyright: @Mamadesign
Image copyright: @Mamadesign

Understanding luxury as an experience: what are the elements that define Mama's Design projects as an experience? 

The elements that define our design have to do with subjectivity, the observer and the five senses. I am speaking of sight, touch, hearing and taste. Luxury seems to have become a complex of codes now standardized and conformed. According to us, true luxury is able to enter into the essence of the materials, in their history, in their ability to transform. What makes materials unique is their nature, and not what they are transformed into. This is the concept of experience that turns into a project. And also the materials' experience. Because, in the end, the spaces we create are a consequence of the choices, even material, that we make.

Nature taught us to see places that work perfectly because mother nature created them that way. Therefore, recreating that ancestral world can bring to the observer-client those sensations that nature so exquisitely gives us. Letting people into a standardized box, irrelated to the place where the project was conceived, is a different discourse. Creating luxury in a non-place is, in our opinion, a mistake. Creating a story is what brings real added value.

And what defines them in terms of aesthetics?

When it comes to aesthetics, it is about beauty. Wanting to generalize the concept, this search for experience also passes through the search for an aesthetic that is as objective as possible, although, on the other hand, we believe that beauty is totally subjective. Therefore, this desire to work on the senses as an experience of luxury leads us increasingly towards an ad personam design, in which emotionality intervenes. I am talking about the emotion of passing, stopping, looking and touching. They are elements that take you beyond a simple visit to a place, whether it is a temporary or permanent visit.

Image copyright: @Mamadesign
Image copyright: @Mamadesign
Image copyright: @Mamadesign
Image copyright: @Mamadesign

Your main goal is to create projects with an identity without falling into the usual clichés. What are the clichés you are trying to avoid?

The cliché that we try to abolish from all our projects is that of morphologies without soul, shapes without content. Behind every form must be a story, just like a book. If you have many stories, that book will become indelible. Over time we have developed the idea of being able to enclose this story in four key words: listening, empathy, noise and resonance. They respond to the four moments of the entire process, which constitute our design code. We start from listening – the moment of reflection together with the customer, in which we share common goals ­– we then move to empathy ­– the creation of a connection between the designer and the place, which then translates into design and content ­– noise follows – the moment in which you begin to touch the content transmitted in previous chapters, from which arises, in fact, noise – up to the resonance, the actual result of what has been created so far. The resonance is the final perception of the whole journey.

What are today the areas of the sector with the widest scope for experimentation? And in what direction does your experimentation go?

Experimentation can be applied to everything, there is not a specific area where experimentation works better: it is more specifically the point of view from which things are analyzed. The dividing line is given by the distance and the direction in which you look at the object, which in turn depend on the imagination and the desire to challenge themselves. It is a methodological approach that we try to take everywhere, on every project scale that is proposed to us. Experimenting is a starting point for us to avoid falling back into the usual clichés. Having a very large historian, we could easily take models already addressed, but for us every project is a blank sheet on which to draw. 

Image copyright: @Mamadesign
Image copyright: @Mamadesign
Image copyright: @Mamadesign
Image copyright: @Mamadesign

How important is multidisciplinarity in the contemporary ridefinition of architecture? Which areas not striclty related to design and architecture affect the way you design?

Our muse has always been nature. In nature there is nothing to invent, but only to observe. We often enjoy taking a magnifying glass and getting near a leaf or a stone, analyzing them and entering their souls. It is fascinating because from there, from observation and from research, emerge themes such as textures, colors, palettes, contrasts between shapes. It is an ever-changing world that never gives in to the standard. The truth is that our style is what we draft each time on the customer, on the architecture and on the territory, and emerges for most of the cases from nature. Then, there are always contaminations that are part of the research and that arise from theater, cinema or art. We have several collaborators from the world of art and writing with whom we are able to be increasingly transversal, thus moving away from the standard of the architect’s way of thinking.

 Another element that characterizes our modus pensandi is the use of dialogue. Behind every story there is not a brainstorming made of images only. On the contrary, images are often the consequence of dialogues, and that is what I want to emphasize. The dialogue generates principles, terms and words that can be used in any living room. However, each of us can make them our own in a different way. When we talk, for example, about the idea of applying compositional freedom to see a long and endless road, I translate it into an architectural language that gives me a long corridor as the main actor of the project. At the end of that corridor there will then be a day-lit room, incredibly emotional, which will be the finishing point of my architecture. The beauty is to be able to convey in the design vocabulary the terms of the common language. These words then become the hinges around which the project develops. 

Lighting design is an essential component of design. What new frontiers are emerging in lighting technology?

For us, lighting design is a key ingredient in design. Architecture is based on three physical dimensions, and light represents the fourth, that of experience and sensations. For this reason the real frontier for us is not so much on the illuminating body, but on the methodological approach of light as an art element. In our way of designing we always start from the twenty-four hours, the study of natural light, the exposure and the way in which the customer lives the house. That of the architect is a task of great responsibility, because we generate spaces where men live, and in this light is a fundamental ingredient. If you disconnect the man from the light it is like closing him in a capsule devoid of time.

The light project must always connect to the outside, to nature. How? In our conception of light it must always be dynamic, that is, it must vary during the hours of the day according to what happens outside. For example, the morning hours require a colder light, which gradually degrades to warmer tones and tends to contrasting tones at sunset. Talking about borders in this case is complicated, because from a commercial point of view we have two sides: that of decorative light and that of architectural light. In terms of market, decorative light is increasingly moving towards a fusion of art, technology and design, while the direction of architectural light is to integrate light into architecture. Our dream would be to have a light without an illuminating body: we do not lack passion for new challenges.

Image copyright: @Mamadesign
Image copyright: @Mamadesign
Image copyright: @Mamadesign
Image copyright: @Mamadesign

Speaking of installations – another area in which you work – how does the approach change in this case?

The artistic part is necessarily dominated by creative culture. However, our approach is always linked to the connection between the three components we use, namely design, art and architecture. We always try to contextualize the artwork. In the case of the Mercedes star installation, for example, it was necessary to combine the brand’s commercial objectives, the respect for the territory and the story to tell. It is a model of experimentation in art as it combines the figure of the craftsman, the metal expert, the glass expert, the architect and the commercial figure. The Mercedes star is a fitting example of how experimentation between light and material has an incredible effect, as the work of art is completely transformed at night, when it loses its materiality. Through the light it becomes a very light system, suspended in the air, or rather a system of points.

Are there any recent or future projects you wish to share?

A project that certainly explains our design thinking is a resort in South-Eastern Europe where the source of inspiration was, as usual, nature, but more specifically the seabed. Thanks to the analysis and study of this fascinating world, submerged, where a series of shells and living beings of different shapes and sizes coexist on a completely neutral sandy soil, we were able to combine the architecture part. We created a dialogue within a system of volumes that refer to textures, shapes and contrasts in this submerged world that can be discovered only when lived. 

Matteo Antonelli & Andrea Miscoli <br/> Founders of Mama Design
Matteo Antonelli & Andrea Miscoli
Founders of Mama Design
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