Beyond the pavilions, the city itself flowed inside. Maison&Objet In the City animated the most elegant streets of Paris: a cocktail in a Montaigne Avenue apartment, a conversation with young designers in a tucked-away showroom, a subtle surprise behind every gallery door. The streets became corridors of creativity. Every space revealed a different world: furniture that seemed to breathe, objects speaking of distant lands, lights playing with scale and shadow. Visitors navigated this living map, following intuition and curiosity, encountering talent and collectors, talking, debating, laughing, and envisioning new projects.

The sounds of footsteps, low conversations, the clinking of glasses, the smell of materials, the reflections of metal and glass: all contributed to a sensitive ecosystem. There was no hierarchy – just chance and intention intertwining, weaving connections between hands, eyes, and ideas. Every hall, every apartment, every street of the city became a microcosm, where the present was already past, and the future was quietly forming under the eyes of those willing to notice.

Maison&Objet was never just a fair, and In the City was never merely a B2B route: they were living spaces full of anticipation and wonder. Visitors moved between halls and streets like elements of a pulsating organism, where every gesture, glance, and conversation fed the collective energy. Time seemed to fold softly over Paris, a quiet rhythm carrying visitors from hall to street, from gallery to showroom. The ecosystem pulsed with anticipation and intimacy, alive with gestures, glances, and ideas.