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The Sign: A Model of Urban Regeneration and Biodiversity
Keywords:
The Sign, Milan, Italy, Progetto CMR
Image copyright: @Andrea Martiradonna
From the 1950s, when it was originally inaugurated, until 1997, this Milanese sector was home to the former Vedani Foundry – a metal conversion company. Today, it is a prestigious business district, home to several important multinational companies. Currently, the former foundry retains a small building in front of the future headquarters of L’Oréal Italia, while The Sign includes four office buildings that house Aon, NTT Data, and, by the end of 2024, when this evolving complex will be fully completed, L’Oréal Italia. In addition to the business-oriented portions of the project, there are several green spaces for the community, including a 4,000 square meter square open to Milanese and passersby, named after the writer Fernanda Pivano. Additionally, there are spaces specifically designed to preserve the local biodiversity. A virtuous project, which, according to forecasts, will see approximately 2,800 workers passing through daily upon its completion, in addition to students and residents.