In the heart of Brooklyn, Gowanus is rewriting its story – transforming from gritty industrial relic into one of New York’s most compelling case studies in urban reinvention. Once known for its polluted canal and derelict warehouses, the neighbourhood is now embracing a new identity: green, design-conscious, and community-oriented, with more than a touch of Copenhagen cool. At the centre of this shift is a revitalised waterfront, complete with native landscaping, pedestrian bridges, and ambitious public art. And rising just steps away is 499 President — a bold new development that doesn’t merely echo Gowanus’ evolution, but actively helps shape its next chapter.
Developed by Brodsky and Avery Hall, designed by SLCE Architects with interiors by Brooklyn-based CL-OTH Interiors, 499 President exemplifies the elegance of Danish-inspired minimalism while staying rooted in the grit and soul of Gowanus. Its contemporary, hand-laid brick façade – crafted using materials from storied Danish manufacturer Petersen Tegl – nods to the neighbourhood’s industrial DNA, while framing a lush internal courtyard that acts as a verdant portal from the city’s chaos to something altogether more serene.
This is not your typical rental building. With 350 generously sized residences, curated interiors that balance raw texture with refined detail, and nearly 25,000 square feet of indoor and outdoor amenities, 499 President sets a new benchmark for lifestyle-led living in Brooklyn. From a rooftop pool with Manhattan views to a golf simulator and solarium coworking space, the offer here is holistic and highly intentional. Just as compelling is its commitment to community, realised through Brodsky’s acclaimed Brodsky Neighbours programme, which cultivates connection through local partnerships, resident events and neighbourhood integration.
Gowanus has long been a canvas for artists and pioneers – now it’s becoming one for design-led development, too. 499 President doesn’t erase the area’s history; it absorbs it, reframes it, and builds on it. With Copenhagen as its muse and Brooklyn as its heartbeat, this project stands as a bold articulation of what urban living can be when past, present and future are allowed to coexist.
In the following conversation, we speak with key voices behind the project – Alexander Brodsky, Jesse Wark, and Szandra Toth – to uncover how they’ve woven heritage, innovation and local character into one of Gowanus’ most talked-about addresses.