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499 President: Scandi Elegance Meets Gowanus Grit in a Bold Rethink of Brooklyn Rental Living – An Inside Interview

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In the heart of Brooklyn, Gowanus is rewriting its story –  transforming from gritty industrial relic into one of New York’s most compelling case studies in urban reinvention. Once known for its polluted canal and derelict warehouses, the neighbourhood is now embracing a new identity: green, design-conscious, and community-oriented, with more than a touch of Copenhagen cool. At the centre of this shift is a revitalised waterfront, complete with native landscaping, pedestrian bridges, and ambitious public art. And rising just steps away is 499 President — a bold new development that doesn’t merely echo Gowanus’ evolution, but actively helps shape its next chapter.

Developed by Brodsky and Avery Hall, designed by SLCE Architects with interiors by Brooklyn-based CL-OTH Interiors, 499 President exemplifies the elegance of Danish-inspired minimalism while staying rooted in the grit and soul of Gowanus. Its contemporary, hand-laid brick façade – crafted using materials from storied Danish manufacturer Petersen Tegl – nods to the neighbourhood’s industrial DNA, while framing a lush internal courtyard that acts as a verdant portal from the city’s chaos to something altogether more serene.

This is not your typical rental building. With 350 generously sized residences, curated interiors that balance raw texture with refined detail, and nearly 25,000 square feet of indoor and outdoor amenities, 499 President sets a new benchmark for lifestyle-led living in Brooklyn. From a rooftop pool with Manhattan views to a golf simulator and solarium coworking space, the offer here is holistic and highly intentional. Just as compelling is its commitment to community, realised through Brodsky’s acclaimed Brodsky Neighbours programme, which cultivates connection through local partnerships, resident events and neighbourhood integration.

Gowanus has long been a canvas for artists and pioneers – now it’s becoming one for design-led development, too. 499 President doesn’t erase the area’s history; it absorbs it, reframes it, and builds on it. With Copenhagen as its muse and Brooklyn as its heartbeat, this project stands as a bold articulation of what urban living can be when past, present and future are allowed to coexist.

In the following conversation, we speak with key voices behind the project – Alexander Brodsky, Jesse Wark, and Szandra Toth – to uncover how they’ve woven heritage, innovation and local character into one of Gowanus’ most talked-about addresses.

499 President, Apartment <br /> Image copyright: VMI Studio for IF Studio
499 President, Apartment
Image copyright: VMI Studio for IF Studio

How did the urban fabric and lifestyle of Copenhagen influence your vision for 499 President – and why was it the right reference point for Gowanus today?

Alexander Brodsky, Brodsky:

Copenhagen’s approach to urban life – where design, community and green space are seamlessly integrated – really inspired us to bring a similar sensibility to Gowanus. The use of handcrafted Danish bricks from Petersen Tegl is a direct nod to that influence. We saw an opportunity to merge Danish craftsmanship with Brooklyn’s creative energy, creating a community that feels both sophisticated and deeply local. Gowanus is evolving, much like Copenhagen once did, and we wanted to offer a lifestyle that’s at once refined and authentic.

What makes Gowanus the ideal backdrop for cultivating a well-rounded, community-driven lifestyle – and how did that inform your design and amenity choices?

Alexander Brodsky, Brodsky:

Gowanus has a strong identity and a growing reputation for creativity and innovation. We envisioned 499 President as a true community hub, with amenities that encourage connection — from a rooftop pool and dining terraces to a vegetable garden and coworking lounge. We also included a fitness centre, Pilates studio, golf simulator and meditation space. Our aim was to create a setting where residents can engage with each other and the wider neighbourhood, whether through Brodsky Neighbours programming, local partnerships or simply the everyday street life.

Szandra Toth, CL-OTH Interiors:

Our design reflects Gowanus’ creative grit and contextual character. We chose materials like wide plank flooring and black-framed windows to echo the industrial past, while open layouts and bright kitchens provide a canvas for contemporary living. The result feels both timeless and modern – a space that invites residents to make it their own.

499 President, 9th, Lounge <br /> Image copyright: VMI Studio for IF Studio
499 President, 9th, Lounge
Image copyright: VMI Studio for IF Studio

In what ways do the architecture and interiors of 499 President reflect Gowanus’ industrial past while pointing to its evolving future?

Jesse Wark, Avery Hall:

The brick façade and oversized warehouse-style casement windows are a clear homage to the area’s industrial heritage. At the same time, the building’s contemporary language and thoughtful amenities – like the lush courtyard and rooftop pool – signal a new chapter. We wanted to respect the past, but keep our eyes firmly on the future.

Szandra Toth, CL-OTH Interiors:

We balanced raw and refined throughout – from concrete-inspired Caesarstone worktops and white oak cabinetry to polished metal details in the amenity spaces. It creates an environment that feels grounded but progressive – much like Gowanus itself.

499 President, Games Room <br /> Image copyright: VMI Studio for IF Studio
499 President, Games Room
Image copyright: VMI Studio for IF Studio

The brick façade is visually striking – what was the significance of using handcrafted bricks from Danish maker Petersen Tegl, and how do they elevate the building’s identity?

Alexander Brodsky, Brodsky:

Petersen Tegl bricks are renowned for their texture, warmth and exceptional craftsmanship. By incorporating them, we aimed to create a façade that stands out for its richness and attention to detail. The materials not only elevate the building’s identity but also forge a connection to a tradition of European design that feels right at home in Brooklyn.

499 President, 10th, Terrace <br /> Image copyright: VMI Studio for IF Studio
499 President, 10th, Terrace
Image copyright: VMI Studio for IF Studio

What role does the central courtyard play in the resident experience, and how does it transform the energy from street to sanctuary?

Jesse Wark, Avery Hall:

The courtyard is the heart of the building – a peaceful retreat from the city’s buzz. With lush planting and inviting seating, it offers a quiet, restorative space in the midst of urban life. The journey through it – from the street into the building – becomes almost meditative, setting the tone for everything that follows.

499 President, 9th, Terrace <br /> Image copyright: VMI Studio for IF Studio
499 President, 9th, Terrace
Image copyright: VMI Studio for IF Studio

From bold materials to thoughtful landscaping, how does 499 President strike a balance between refinement and authenticity in a neighbourhood known for its creative grit?

Alexander Brodsky, Brodsky:

We set out to create something both elevated and grounded – refined enough for modern urban living, yet honest and connected to Gowanus’ character. The handcrafted bricks, warehouse-inspired windows and abundant landscaping help achieve that. But just as important is our support for the local arts community. We’ve partnered with curators Pilar Vahey and Molly Rand to fill shared and model spaces with contemporary works by emerging artists. It brings Gowanus’ creative energy directly into the building, making art part of everyday life.

Szandra Toth, CL-OTH Interiors:

Our interiors are designed to be flexible and expressive. Materials like wide plank floors and white oak cabinetry give residents a warm, clean backdrop to personalise. The curated art programme adds unexpected, playful moments – sparking conversation, inviting self-expression and subtly blurring the line between home and gallery. It all ties back to Gowanus’ spirit: bold, creative, and constantly evolving.

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