Speaking of the studio you founded, what are the principles of its manifesto? What are the values you want to transmit though your projects? 

Fundamentally, it is a timeless elegance and a sense of longevity that we always try to create. An interior design should not be conceived for two or three years, but rather ten years and beyond. At that point, the changes of time start taking place, but the original project remains because it is not defined by a specific time. This is what we aim for, alongside flexibility and fun.

How is the relationship with the customer structured? What is the practice of your studio in the early stages of project development?  

I am there at the beginning, in the middle and at the end of the project, and that is exactly what our clients value in Alex Kravetz Design. This way, there is a continuity of service from taking the brief, visiting the site, designing the concept, defining the details, and then participating in the installation and handing over the project at the end of the journey. Sometimes all this takes little time, sometimes the process is extremely long. The concept of continuity is fundamental to everything we do, as there must be a red thread that connects all the points.

The location, the type of the project, and the clients’ brief are the three fundamentals on which the design development rests. Once you have completed the “DNA part” and have understood what the client wishes to see at the end, you can start bringing new elements into play. These can be music, architecture, a colour scheme or a mood. Going back to the script, it has to answer all of these founding pillars.

Wich projects, both from the past and the present, best represent your architecture approach? 

To us, every project is equally important, and this is another principle of the studio. We do not grade them and we do not have a specific style for all of our work. One day it can be a grade I listed historical mansion and the next day a contemporary hotel or a villa in the Middle East. These I have cited are three completely different experiences all guided by the same principles. What we aim to do is make sure that each one has its own story and styling.  

We are currently working on a wellness resort in Liguria, a project whose scheme is driven by nature. What characterises it is a duality of inspiration: Eastern vibes and Western scientific approaches to wellness. We are also working on several apartments, one of which is a penthouse space in Monaco, whose renovation has been weaved into the building's historical connotations. I would say that there is a wide range of exciting projects to come.