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Next Place Brera
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Next Place Brera: Curating the Experience of Hospitality to Come – In Conversation with OBMI
At the heart of Next Place Hotel 2026 lies a clear proposition: hospitality is no longer confined to function or form, but unfolds as an evolving, experiential narrative. Nowhere is this more evident than in Next Place Brera, the exhibition’s focal point in Milan’s creative district, where curatorship becomes the primary design tool. Conceived and led by OBMI under the direction of Jacqueline Tan Co